Metropolitan Move, Leuven

Life Incorporated presents: The first edition of Metropolitan Move.
This sensational campaign descends for the first time in the heart of Leuven.

Leuven is transforming at high-speed. This is one of the city’s turning out to become a model of modernity and progressivism, with a future-oriented vision.
During the last few years, the building sites shoot up like mushrooms. The new railway station, the Kop of Kessel-Lo, the Vaartkom, the park tunnel and the Philips-site, the Central Workplaces…The plans for the renovation of the square Foch and Hertogendal are already signed and a lot of projects are on the stocks.

Leuven, turning from a hamlet into a flashing metropolis!
All this is happening in less than no time. This is a city ‘On the Metropolitan Move’.

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Images

Advertising images
View all the images from the current Metropolitan Move, Leuven campaign
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Magazine
Download the Metropolitan Move, Leuven campaign magazine
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Boris Ljugov

To those who know the young story of Life Incorporated, this name will certainly be notified.
This photographer worked his way up to a firm value within the Belgian Life Inc. establishment.
For this campaign also, Ljugov made the photographic material. This young artist knows how to link seamless art and publicity.

An exclusive interview and a presentation of selected work for Metropolitan Move Leuven.

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Underground

Life Inc. looks into the future.
Leuven, a metropolis in the making, needs to be prepared to the challenges of tomorrow. Metropolis as New York, Berlin of Peking are serving as example.
Those cities contain thousands of inhabitants who can’t afford a roof over one’s head. Underground carparks and metro gallery’s offer accommodation.

What about Leuven ? Can it provide space for a life under the ground ?

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CityWalks

Metropolitan Move, charted for you!
This city map with 5 walking routes guides you along the impressive Life Inc. billboards, or shows you the most beautiful areas of this city in full expansion:
Real metropolitan poverty- movement, the most cosy living-space under the ground, or Leuven’s most impressive building constructions.
You can discover all this, with the Metropolitan Move CityWalks.

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You are young and full of creative ambition?

You weren't sure about your future as an artist?
Join us today and become one of Life Inc.'s incorporated artists! Let us use your imagination to strenghten our corporate power!

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Life Inc. Advertising in periods of crisis.

What’s this new advertising company with the Red and White logo ? The last two years billboards appeared in several Flemish cities. The advertising messages were at times rather strange.

Ads or Art ?

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CENTRAL INFORMATION POINT ‘METROPOLITAN MOVE LEUVEN’ LIBRARY TWEEBRONNEN, RIJSCHOOLTRAAT 4, 3000 LEUVEN

A project of:

With support from: